Who we are
People
Suzie Reecer
Founder & Chief Executive Officer
Lizzie Goodman
Executive Producer
Meg O'Brien
Lead Visual Designer
Vivian Che
Head of Visual Design
Jamie Jones
Lead Art Director
Grace Goss
Head of Growth Marketing
Carole Hurst
Head of Copywriting
Maggie Horton
Art Director
Jamie Danno
Lead Project Manager
Soleil Roth
Associate Producer
Our Story
That belief was formed through my years spent building global brands and exploring emerging technologies — from the collaborative flow of Starbucks creative studio, to the power shift toward artists in the first wave of NFTs, to the boundless potential of AI.
Each chapter revealed the same truth: when creativity leads technology, something extraordinary happens.
As the AI boom arrived and consultants rushed to tell companies how to use this emerging technology, I saw what happens without creative voices in the room: tools get shaped without care for brand, craft, or the people who make the work.
That’s when I felt a calling to launch Tiger’s Eye. We believe technology can never replace humanity. We embrace AI as a tool to lift creativity higher, never to diminish it.
The vision for Tiger’s Eye was also shaped by my experience and passion for the retail, food & beverage, and hospitality categories — we’ve assembled a team of experts to specialize in brands and places where people eat, shop, gather, gift, scroll, and return to.
We help these brands navigate creative and technological change with connection, clarity, and craft. We bring taste and care to every collaboration, balancing artistry with strategy and intuition with insight. Our role is to help brands see clearly and act boldly — building work that endures because it’s rooted in humanity. Partnering with CMOs, brand leaders, and founders, we help translate vision into action, create the best customer experiences, and build the next generation of beloved brands.
Our promise is to bring the strength of Tiger’s Eye to every partnership — creating work that amplifies creativity and drives meaningful growth.
Suzie Reecer
Founder & CEO
Tiger’s Eye
Our Values
Put People First
We prioritize peoples’ wellbeing. Technology and profit are tools, but people are the purpose.
Earn and maintain trust
Trust is our most valuable currency. We earn it with integrity, reliability, and fairness, and we sustain it by putting our clients’ and teammates’ best interests at the heart of everything we do.
Tap into what inspires you
We are naturally curious, always chasing deeper stories and new angles. With refined taste and constant inspiration, our work is never boring.
Keep your cool
When we are thrown curveballs, we remain calm and focused on our big-picture goals. We understand that our ability to navigate difficult moments will ultimately make us stronger.
Find a way
We are savvy and resourceful, and find practical solutions to thorny challenges. We do what’s needed to deliver.
Raise the bar
Creative excellence is table stakes. We are excited to learn new tools, develop our skills, and challenge ourselves to do better every time.
